As we head into 2025, staying ahead of SEO trends and strategies is crucial to improving website visibility and search engine rankings. While technical SEO and on-page SEO are integral to building a strong foundation, off-page SEO plays an equally significant role in improving domain authority and ranking. Off-page SEO focuses on building a website’s reputation and visibility through external factors like backlinks, social media signals, and brand mentions.
In this blog post, we’ll look into off-page SEO strategies that can help your website rank better in search engines and provide actionable techniques for 2025.
Top 20 Off-Page SEO Techniques To Increase Ranking with Examples
Off-page SEO techniques have evolved over the years.
Here are the top 20 off-page SEO techniques that you should focus on in 2025 to improve your website’s ranking:
| S.I No | Off- Page Techniques | Process | Link Value |
| 1 | Creating Shareable Content | Difficult | Great |
| 2 | Influencer Outreach | Moderate | Great |
| 3 | Contribute as Guest Author | Moderate | Great |
| 4 | Broken Link Building | Moderate | Great |
| 5 | Local Citation | Easy | Great |
| 6 | Convert Brand Mention | Easy | Great |
| 7 | Strong Internal Linking | Easy | Good |
| 8 | Social Media Engagement | Easy | Good |
| 9 | Social Bookmarking Sites | Easy | Average |
| 10 | Forum Submission | Easy | Average |
| 11 | Blog Directory Submission | Easy | Average |
| 12 | Article Submission | Easy | Average |
| 13 | Question and Answer | Easy | Average |
| 14 | Video Submission | Easy | Average |
| 15 | Image Submission | Easy | Average |
| 16 | Infographics Submission | Easy | Average |
| 17 | Document Sharing | Easy | Average |
| 18 | Press Release | Moderate | Good |
| 19 | Web2.0 Submission | Moderate | Good |
| 20 | Use Google My Business | Easy | Good |
1. What is Technical SEO?
Technical SEO refers to the process of optimizing a website’s technical elements to improve its search engine rankings. It involves ensuring that search engines can crawl, index, and render your website effectively. Key aspects of technical SEO include optimizing page speed, mobile-friendliness, fixing crawl errors, improving site architecture, and using structured data (schema markup).
While technical SEO ensures your website is easily accessible to search engines, it works best when combined with other SEO strategies, including on-page and off-page techniques.
2. What is On-Page SEO?
On-page SEO focuses on optimizing individual pages of a website to rank higher and earn more relevant traffic. This includes optimizing content, meta tags, headers, URL structure, and internal links. On-page SEO is a crucial part of the SEO process as it directly affects how search engines evaluate the relevance and quality of your content.
Effective on-page optimization ensures that your content is accessible, relevant, and informative to both users and search engines.
3. What is Off-Page SEO?
Off-page SEO refers to techniques used to improve a website’s position in search engine rankings through external factors. These include backlinks, social media engagement, brand mentions, online reviews, and more. The primary goal of off-page SEO is to establish a website’s authority and trustworthiness, making it more likely to rank higher in search engine results.
Off-page SEO is often more challenging to control since it involves factors outside your website, but it is equally important for building a strong online presence and boosting search engine visibility.
One of the best ways to build backlinks and increase visibility is by creating shareable content. Content that is valuable, engaging, and informative tends to be shared more on social media and external websites, which leads to backlinks. Shareable content includes blog posts, infographics, case studies, research, and videos that provide real value to your audience.
Example: A well-researched blog post on a trending industry topic can be shared by influencers, driving traffic to your website and creating backlinks.
2. Influencer Outreach
Influencer outreach involves connecting with influencers or industry leaders who have a large following and engaging them to share your content. Their endorsement can result in backlinks, increased brand awareness, and new audiences.
Example: If you run a tech blog, you can collaborate with a tech influencer to share your latest content, driving relevant traffic to your website.
3. Contribute as Guest Author
Contributing guest posts to reputable websites in your niche is a great way to build backlinks and showcase your expertise. When writing guest posts, ensure that the website is authoritative and has a relevant audience for maximum impact.
Example: Write a guest post on a popular marketing blog about “How SEO Affects Content Marketing” and include a backlink to your own website.
4. Broken Link Building
Broken link building involves finding broken links on authoritative websites and suggesting your own relevant content as a replacement. This method is effective because website owners appreciate being alerted to broken links and may link to your content as a replacement.
Example: Use a tool like Ahrefs to find broken links on a competitor’s website and pitch your own content as an alternative.
5. Local Citation
A local citation is any online mention of your business’s name, address, and phone number (NAP). These citations help improve local SEO by building trust and authority within your local area. Ensure your business is listed in relevant local directories like Google My Business, Yelp, and Yellow Pages.
Example: List your business on local business directories to increase local search visibility.
6. Convert Brand Mentions
Brand mentions occur when your brand or website is mentioned without a link. You can convert these mentions into valuable backlinks by reaching out to the website owner and asking them to link to your site.
Example: If someone mentions your brand on a blog post, contact them and request a link back to your website for better credibility.
Find the list of brand websites that helps you find the unlinked brand mention:
| S No | Tools | Price |
| 1 | Brandwatch (Formerly Falcon.io) | Free/ Trial Available |
| 2 | Brand24 | Free/ Trial Available |
| 3 | BrandMentions | Free/ Trial Available |
| 4 | Talkwalker | Free/ Trial Available |
| 5 | Keyhole | Free/ Trial Available |
| 6 | Mention | Free/ Trial Available |
| 7 | Sendible | Free/ Trial Available |
| 8 | Hootsuite | Free/ Trial Available |
| 9 | YouScan | Free/ Trial Available |
| 10 | Sprout Social | Free/ Trial Available |
7. Strong Internal Linking
While internal linking is technically part of on-page SEO, it also impacts off-page SEO by distributing link equity throughout your site. A strong internal linking structure helps search engines understand the content hierarchy on your site and can improve the ranking of individual pages.
Example: Link relevant pages within your website using anchor text to provide a better user experience and improve rankings.
8. Social Media Engagement
Although social media signals do not directly impact SEO, social media engagement can help drive traffic to your website, which can indirectly improve rankings. Engage with your audience by sharing valuable content, responding to comments, and participating in conversations related to your industry.
Example: Share blog posts on your social media channels, and encourage followers to engage with and share your content.
Top Social Media Networking Sites
| S No | Social Networking Sites | DA | PA |
| 1 | http://www.linkedin. com |
99 | 100 |
| 2 | https://www.facebook. com |
96 | 100 |
| 3 | http://www.twitter.com | 95 | 86 |
| 4 | https://www.pinterest. com |
94 | 100 |
| 5 | https://www.instagram. com |
94 | 77 |
| 6 | https://www.snapchat. com |
92 | 92 |
| 7 | https://www.reddit.com | 92 | 86 |
| 8 | https://www.tumblr.com | 86 | 100 |
| 9 | https://ask.fm | 91 | 71 |
| 10 | https://mix.com | 73 | 64 |
9. Social Bookmarking Sites
Social bookmarking sites like Reddit, Digg, and StumbleUpon can help increase traffic to your website and build backlinks. Make sure to submit your valuable content to these platforms to reach a larger audience.
Example: Submit an article on a relevant subreddit or a popular social bookmarking site to get additional exposure and backlinks.
Popular high DA Bookmarking Sites
| S No | Social Bookmarking Sites | DA | PA |
| 1 | digg.com | 93 | 81 |
| 2 | slashdot.org | 91 | 75 |
| 3 | reddit.com | 91 | 90 |
| 4 | diigo.com | 89 | 69 |
| 5 | tumblr.com | 85 | 100 |
| 6 | plurk.com | 88 | 70 |
| 7 | pearltrees.com | 87 | 71 |
| 8 | instapaper.com | 86 | 71 |
| 9 | folkd.com | 62 | 68 |
| 10 | padlet.com | 83 | 72 |
10. Forum Submission
Participating in forums related to your industry is a great way to increase visibility and build backlinks. Provide valuable answers, participate in discussions, and include a link to your site in your signature or when relevant.
Example: Answer questions on platforms like Quora or Reddit, providing helpful insights and linking back to your content.
List High DA Forums
| S No | Forum Submission Sites | DA | PA |
| 1 | https://www.flickr.com/ help/forum/en- us/ |
92 | 72 |
| 2 | https://www.addthis. com/forum |
93 | 61 |
| 3 | https://bbpress.org/ forums/ |
62 | 54 |
| 4 | https://www.careerbuilder .com |
84 | 69 |
| 5 | https://www.chronicle. com/forums |
82 | 53 |
11. Blog Directory Submission
Submitting your blog to blog directories can help boost your website’s authority and provide a source of backlinks. Look for quality, niche-specific directories to list your blog for better targeting.
Example: Submit your blog to directories like AllTop or Technorati to increase exposure.
Free Directory Submission List
| S No | Blog Directory Submission Sites | DA | PA |
| 1 | https://industrydirectory. mjbizdaily.com |
64 | 40 |
| 2 | https://directory.entireweb .com/ |
53 | 46 |
| 3 | http://www.elecdir.com | 36 | 49 |
| 4 | https://www.sitepromotion directory.com |
35 | 53 |
| 5 | http://www.a1webdirectory .org/ |
34 | 54 |
12. Article Submission
Article submission involves submitting high-quality articles to article directories like EzineArticles. These articles should be informative, non-spammy, and provide value to the readers.
Example: Submit well-researched articles to top article directories with a backlink to your website for added authority.
Free Article Submission Sites
| S No | Article Submission Sites | DA | PA |
| 1 | hubpages.com | 64 | 40 |
| 2 | ezinearticles.com | 53 | 46 |
| 3 | thefreelibrary.com | 36 | 49 |
| 4 | brighthub.com | 35 | 53 |
| 5 | magportal.com | 34 | 54 |
13. Question and Answer
Platforms like Quora and Stack Exchange are excellent places to establish authority and gain backlinks. Answering questions related to your industry provides opportunities to link back to your website when relevant.
Example: Answer SEO-related questions on Quora, linking to your detailed blog post for additional resources.
Question And Answer Sites
| S No | Question and Answer Sites | DA | PA |
| 1 | Quora.com | 93 | 77 |
| 2 | answers.yahoo.com | 92 | 72 |
| 3 | ehow.com | 92 | 73 |
| 4 | answerbag.com | 65 | 51 |
| 5 | blurtit.com | 63 | 58 |
14. Video Submission
Video submission is another effective off-page SEO technique. Platforms like YouTube, Vimeo, and Dailymotion allow you to share valuable videos with links back to your website. Videos can improve engagement, drive traffic, and enhance brand recognition.
Example: Create a video explaining your latest blog post and upload it to YouTube with a link to the original content.
Video Sharing Sites
| S No | Question and Answer Sites | DA | PA |
| 1 | youtube.com | 99 | 100 |
| 2 | vimeo.com | 97 | 96 |
| 3 | dailymotion.com | 96 | 67 |
| 4 | vine.co | 90 | 71 |
| 5 | metacafe.com | 88 | 76 |
15. Image Submission
Submitting images to image-sharing platforms like Pinterest and Flickr can help drive traffic and create backlinks. Ensure your images are optimized and relevant to your niche.
Example: Share infographics or images related to your blog post on Pinterest with a backlink to your website.
High DA Image Submission Sites
| S No | Image Submission Sites | DA | PA |
| 1 | mediafire.com | 94 | 79 |
| 2 | pintrest.com | 94 | 82 |
| 3 | Instagram.com | 93 | 100 |
| 4 | flickr.com | 92 | 95 |
| 5 | imgur.com | 92 | 82 |
16. Infographics Submission
Infographics are visually appealing and easy to share. Infographics submission can help you earn backlinks and drive traffic. Submit your infographics to directories like Visual.ly or share them across social media platforms.
Example: Share a visually engaging infographic on the benefits of SEO and link it back to your website.
Infographics Submission Sites
| S No | Infographics Submission Sites | DA | PA |
| 1 | reddit.com/r/infographics | 91 | 69 |
| 2 | visual.ly | 78 | 70 |
| 3 | infographicsarchive.com | 55 | 52 |
| 4 | submitinfographics.com | 47 | 47 |
| 5 | nerdgraph.com | 45 | 50 |
17. Document Sharing
Platforms like Scribd and SlideShare allow you to share documents, presentations, and PDFs. These platforms can help build backlinks and drive traffic to your website.
Example: Upload your PDF report on the latest marketing trends to SlideShare with a backlink to your website.
| S No | Document Sharing Websites | DA | PA |
| 1 | slideshare.net | 95 | 85 |
| 2 | issuu.com | 94 | 82 |
| 3 | scribd.com | 94 | 80 |
| 4 | box.com | 93 | 73 |
| 5 | en.calameo.com | 92 | 64 |
18. Press Release
A press release about significant news or events related to your business can result in backlinks from authoritative media outlets. Press releases can help improve your brand’s visibility and authority.
Example: Submit a press release to PRWeb about your new product launch and include backlinks to your site.
Press Release Websites
| S No | Press Release Websites | DA | PA |
| 1 | pnewswire.com | 92 | 74 |
| 2 | prlog.org | 82 | 67 |
| 3 | openpr.com | 62 | 56 |
| 4 | express-press-relase.net | 46 | 48 |
| 5 | issuewire.com | 39 | 43 |
19. Web2.0 Submission
Web 2.0 properties, such as WordPress, Blogger, and Medium, allow you to create content and link back to your website. These platforms are useful for creating backlinks that boost authority.
Example: Write a detailed article on WordPress and link back to your main website for increased credibility.
Web 2.0 Submission Sites
| S No | Web 2.0 Submission Websites | DA | PA |
| 1 | https://www.blogger. com/ |
100 | 74 |
| 2 | https://medium.com/ | 95 | 98 |
| 3 | https://www.weebly.com / |
95 | 56 |
| 4 | https://angelfire.lycos. com/ |
92 | 97 |
| 5 | https://www.goodreads. com/ |
93 | 74 |
20. Use Google My Business
Google My Business (GMB) is an essential tool for local SEO. By claiming and optimizing your GMB profile, you can increase your chances of appearing in local search results and gaining backlinks from local directories.
Example: Optimize your Google My Business profile with accurate business details, photos, and positive customer reviews.
Best Tips for Google My Business
1. Have a proper description with 250 characters.
2. Make sure your primary is available in the first paragraph along with your city name.
3. Regularly update the posts or gallery or products or offers.
- Keep watching your reviews and reply to them instantly.
5. Upload real photos under proper categories.
5. Conclusion
Off-page SEO continues to play a significant role in improving a website’s search engine rankings. The techniques discussed in this blog post are effective ways to boost your website’s authority, drive traffic, and improve your search engine visibility in 2025. By focusing on these off-page SEO strategies and implementing them consistently, you can ensure that your website stays competitive and ranks higher in search engine results.
